Philosophising about the 'S'-word: Watch… and learn
How to Make It in America is an American comedy-drama television series that ran on HBO from February 14, 2010, to November 20, 2011. The series followed two enterprising twenty-somethings hustling their way through New York City’s fashion scene, determined to achieve their vision of the American Dream. Trying to make a name for themselves in the city’s competitive fashion scene, Ben Epstein (Bryan Greenberg, One Tree Hill) and his friend and business partner Cam Calderon (Victor Rasuk) use their street knowledge and connections to make their way up. With the help of their well-connected friend Domingo and Cam’s cousin Rene (Luis Guzmán), who has ambitions of his own—a new energy drink called Rasta-Monsta—the burgeoning entrepreneurs set out to make it big. They experience success and challenges.
On December 20, 2011, HBO announced the cancellation of the show citing failure to generate a large audience and buzz. Executive producer Mark Wahlberg (Entourage, Boardwalk Empire) said in an interview for GQ magazine in January 2012 that the show may return on another network.